People First Federal Credit Union partners with to enhance call center experiences by offering an Intelligent Virtual Assistant

People First Federal Credit Union (PFFCU), based in Allentown, Pennsylvania, and serving over 75,000 members, will offer 24×7 personalized call center support to its members with’s award-winning Intelligent Virtual Assistant (IVA), which is powered by Artificial Intelligence (AI).

The IVA will be used in PFFCU’s Member Services Center so that when members call the Service center, they can interact with the IVA and receive quick and personalized answers to their questions with the help of AI in banking.  With this increased efficiency, the IVA will enable PFFCU’s Member Services Center staff to provide extended support to members and improve the overall member experience with implementation of AI for Credit Unions.

“As a Credit Union, our goal is to meet our members’ needs and offer the best member experience in the region. Leveraging’s IVA, we will be able to instantly answer members’ questions and reduce member wait times. This IVA technology will enable our Member Service Center staff to focus on solving more complex member issues. The IVA will help us support our members 24×7 and create efficiencies across the organization.” said Howard Meller, President, and CEO of PFFCU.’s IVA was a standout choice due to its far-reaching benefits. On the partnership with, Meller added, “’s deep domain expertise, robust industry-specific product roadmap, and its proven track record of delivering value for financial institutions with IVAs made the right partner for us in this journey.”

Srinivas Njay, Founder and CEO of adds, “Today, financial institutions are challenged to manage the ever-rising number of member inquiries and offer support to members. We believe implementing the AI-powered call center is the only way for most financial institutions to provide personalized support to members at a scale that offers timely service. With the AI-powered call center, we not only go beyond human-level understanding, but we have enabled the IVA to automate calls, engage members more effectively, and reduce churn.  These efficiencies can transform call centers from cost centers to revenue centers.   We are excited to partner with PFFCU and help them serve their members better with the use of AI in digital banking.”

About People First Federal Credit Union:

People First Federal Credit Union is a federally chartered and insured credit union serving the Lehigh or Northampton Counties of Pennsylvania by offering low-cost financial services for over 70 years. With over $730 million in assets and over 75,000 members, People First serves more members than any other credit union in the Lehigh Valley region.

About provides an out-of-the-box Intelligent Virtual Assistant that acts as a “personal banking teller” to help members 24×7 through every step of their journey from being a prospect to achieving financial wellness.’s Intelligent Virtual Assistants currently power several Banks and Credit Unions across the world. For more information, please visit

Media Contact:

Laura Bryant


AI Banking AI Transformation