Why digital voice assistants are a perfect fit for E-Commerce brands

AI-Powered Digitally Assistants

People aren’t interested in you, or in me either; god forbid. People are however interested in themselves, and how everyday changes within their environment go onto impact their lives.

We’ve all got a couple of DA’s (digital assistants) within our homes, and while it’s really cool to have all this tech thrown into our homes, what’s truly fascinating is how we’ve moved towards a digital space that’s a lot more accommodating and friendly for that 4th industrial revolution to prosper.

Previously we talked about how we’ve got this need to summarize people; well it get’s better because we’ve sent our friendly SEO specialist out into the wild and hes back with news to tell us that people want summarized and compiled services and solutions available. on call.

What does this mean? Think of it as going shopping at a mom and pop store, as opposed to shopping at a Target or TESCO.

It’s 2019 and when people think digital assistants, we want our digital assistants to be able to deal with all our problems, providing us with solutions and every now and then, they even tell us what the weather is like and the lyrics to our favorite Aminé songs.

What’s Important To Our Consumers? E-commerce or Retail

While the latter two wouldn’t seem like it’s very important for our digital assistants to know, (you possibly do not live in a city that’s as moody as my albeit little and cute but also unimaginably difficult to deal with indie dog, Luki) but more importantly what we’ve got to understand is, when you’re dealing with products and services within a consumer market, those rudimentary functions like what the weathers like or if the usual route you take home every day after work is going to take you longer than normal are questions people want to know.

Why? Well, it’s simple if you think about it.

People aren’t interested in you, or in me either; god forbid. People are however interested in themselves, and how everyday changes within their environment go onto impact their lives.

Today’s market seems to be of the view that e-commerce is what shopping in the future will be like, and this is possibly true. It’s so evident that we’ve got brands, companies, and investors looking at various means when it comes to selling more and dominating a trillion-dollar space.

All Set To Dominate The Future Of The E-Commerce Industry

Whether you get your daily tech updates from TechCrunch, BizTech, Machine Learning or any other source, everyone’s of the same view and it’s pretty obvious once we look at the numbers – that digital assistants; voice and text is set to dominate the future of the e-commerce industry.

Owing to this realization, we see investors, analysts and entrepreneurs spending more time and increasingly a lot more funding when it comes to finding the perfect digital assistant that’s sure to take their e-commerce business to the next level.

Let’s look at a few primary reasons why e-commerce brands are looking at digital assistants to take them to that promised land of customer delight in the foreseeable future.

Visual To Auditory Shift

Did you know that Amazon sold seven times as many Amazon Echo devices on Prime Day 2017? Experts say that by the year 2021, we’re looking at 1.8 billion voice-activated assistants being used on the daily.

According to the CTA, voice-activated assistants is one of the fastest-growing consumer electronics devices, with the biggest names in the business investing heavily in this field.

We already see a shift in how we as consumers have slowly made that change from text-based to voice-based searches with our mobile phones and personal computers.

While we’ve welcomed this change in with open arms, some attribute it to the fact that we as humans want to sound more organic and friendly when it comes to our searches, instead of typing in keywords like, “tallest building world” or “top restaurants in the area”.

We now have structured and full sentences. It’s a lot more human and a lot more friendly; voice-based search applications have given us the power to do exactly this.

We’ve essentially gone full circle, and we saw this with Snapchat, where stories and little snippets of our lives were on display for the world to see, which over time morphed into Instagram’s stories.

It seemed only too familiar and in line with the stories we were told as children, little snippets of how people lived around the world and how things looked, and like little children, we would look up in wonder at the adult narrating this story, who’s eyes seemed full of wonder and wisdom.

If you’ve been able to get your hands on a smartphone in the last half a decade, you wouldn’t need an old wise adult with wonder and wisdom, just a username and two of the five viral social media apps on offer to know whats going on around the World.

The Community Has Shifted

As a community, we’ve successfully moved from keyword searches to fully structured sentences, with adjectives included and everything.

What this has done is, it’s also made searches a lot more specific from consumers; making a marketer’s life a lot more difficult in the process, as they’ll have to now devise new strategies and methods when it comes to staying on top of SEO, content and keyword searches.

According to a recent article by Adimo, “As of 2016, 32% of Echo users had used the device to buy something on Amazon Prime, and 45% had used it to add items to their shopping lists.”

Starbucks showed us the way when it came to mobile commerce and a lot of us haven’t looked back since.

Brands that are looking at utilizing AI-powered digital assistants for their business could possibly reap similar rewards. As of now, however, most retailers use apps that function on the same principle as REIs, that use Alexa to offer a deal of the day.

While deals seem like a great start, there’s a much broader and bigger use for voice assistants in the e-commerce industry.

No More Skips after 5 Seconds

How many times have we all logged onto YouTube to watch an upcoming trailer or a music video, to only be faced with an advertisement, which we can skip post that five seconds mark, for how long though?

With the high use of voice-based assistants in our personal and professional lives, it’s only a matter of time before brands cash in on voice assistants to get their advertisements across.

“Forget small e-commerce operations like pawning off apparel or selling groceries through Alexa; soon, it won’t be far-fetched to authenticate the purchasing of shares in a major company or the acquisition of a major competitor through voice-controlled assistants.”

Perhaps the biggest takeaway when it comes to digital voice assistants is its ability to tackle a wider array of questions and queries than ever before, it’s just a matter of time before we’ve we got advertisements playing over the Amazon Echo’s that we go onto use to order our everyday groceries.

The Future is Here

It’s no shocker or surprise that e-commerce is all set to be dominated by digital assistants, more importantly – AI-powered digital assistants.

You know, the ones that are super personalized, study your consumers, understand seasonal sales and know exactly which product to push based on geographical buying patterns – yes, that AI-powered digital assistants.

No doubt will we have to create and curate contents for digital assistants; voice and text. We at interface would recommend you pay especially close attention to your consumers, are they happier with this shift in technology and how it affects their shopping patterns?

Why don’t you take a trial demo and find out what it’s like to have your business juiced up with the power of conversational artificial intelligence.